Lenovo IdeaPad Miix 700 Product Video

Lenovo IdeaPad Miix 700 Product Video

About This Video

Lenovo approached us to create a product video that outlined the Lenovo IdeaPad Miix 700's versatility, portability, and usability in a variety of complex environments. This was an important ask as Lenovo was directly competing with the Microsoft Surface product.

The Solution

We decided to open the video showing a Miix (see what we did there?) of various career vocations using the same actor and morphing between them. This allowed us to show many differing environments in quick succession. Our next concept was to show the device being used not just in a work environment, but throughout the course of the entire day.

What We Rocked

  1. Scriptwriting
  2. Project Management
  3. Resource Management
  4. Producer
  5. Director
  6. Production
  7. Post-production